Digital Marketing Terms EXPLAINED [A Crash Course On The Language Of Marketing]

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ROI, ROAS, ROMI- what do these words mean?!

The digital world is full of marketing terms and acronyms that can literally feel like you are speaking another language. It can be overwhelming.

Even the term "digital marketing" is an umbrella term used to describe any type of online marketing including search engine optimization, social media marketing, advertising and email marketing.

But, after 9 years in the field of marketing and helping hundreds of clients see amazing results, we have a pretty good grasp on the important terms you need to know to create, measure, and analyze your marketing campaigns.

And today, we're going to take you through a crash course on the language of marketing.

To make it easy to remember and associate, we'll be breaking up the terms into different categories including website, social media marketing, social media advertising, search engine advertising, search engine optimization, and email marketing.

Video Outline

Intro (00:00)
Ever Important Marketing Terms (1:37)
Website Terms (8:40)
Social Media Management Terms (12:06)
Advertising Terms (14:14)
Search Engine Optimization Terms (17:31)
Email Marketing Terms (21:35)

// LYFE Marketing

We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website:

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