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Boeing’s 747 family is arguably the most successful airplane program ever developed. Comprised of 6 distinct variants and 50 years worth of innovation, the program has managed to rack up over 1500 orders to date. However, the newest and most advanced variant of the jet - the 747-8 - hasn’t pulled its weight, accounting for just 10% of all those orders. But despite sluggish sales, building this jet was one of Boeing’s shrewdest business decisions. How is that even possible? Let me explain…
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